The 5 Best Business Internet Services In 2022 – 12.5 billion online, new trends in internet penetration and new records for social media usage…
If you’re expecting digital to return to “business as usual” in 2022, you may want to reset those expectations.
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Our new Digital General 2022 report, published in partnership with We Are Social and Hootsuite, reveals that much of the connected world continues to grow.
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At nearly 8,000 words, this article is a beast, so sit back and prepare for a feast full of facts and figures.
As always, I’d like to start by saying a big thank you to the world-class data partners who made this year’s report possible, in particular:
Before we get into the numbers, I would like to encourage all readers to review our detailed notes and data, to understand how changes in data sources and methods may affect this year’s numbers.
I recommend starting with this video, which provides a good summary of this year’s key news and trends.
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You’ll find our 2022 Digital General Report on SlideShare embedded below (click here if it doesn’t work for you), but read below for my full analysis of this year’s key findings.
These numbers provide a useful context for digital adoption and growth, but to understand what people really are
This year is the 10th anniversary of the first global report in our Global Digital Report series, so we can look back on a full decade of digital data.
If you want to enjoy a little adventure, you can find the first global research report here, while all subsequent reports in this series are also available in our free library.
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You can also find my full review of the top trends of the last decade in this in-depth article.
Note that there is a lot more data today than when we released many of our previous articles, so some of the numbers I’ll cover below may not match what we published in previous articles.
Kepios analysis reveals that internet users have doubled in the last 10 years, from 2.18 billion in early 2012 to 4.95 billion in early 2022.
This results in a compound annual growth rate (CAGR) of 8.6 percent over the last ten years as a whole, and as you can see in the chart below, the annual growth rate in -changes a lot from year to year.
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The latest data shows that internet users grew by 192 million in the last twelve months, resulting in an annual growth of only 4.0 percent in 2021.
However, we strongly suspect that this low growth rate may be due to challenges related to data collection and reporting during the current COVID-19 pandemic, and that these numbers do not reflect reality. growth of internet users in the last year.
As a result, there is a good chance that we will report higher growth rates between 2021 and 2022 once new data becomes available.
Is higher than the number of 1.48 billion we published in 2012, which means that social media users have grown at a CAGR of 12 percent in the last decade.
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The growth of media users continues at a double-digit rate of 10.1 percent in the last 12 months, but I confess that I am surprised that the growth rate between 2021 and 2022 remained n ‘high level of disease first.
For the environment, the latest data shows that 424 million users started their social media journey in the past year, which amounts to more than 1 million new users per day, or about 13.5 new users.
However, anyone who hesitated to join social media before the pandemic will probably join during the early stages of this lockdown in 2020, so I doubt I have I can’t say that I can say any important part of the growth in the last twelve months. kind of “COVID effect”.
Also, with social media users now reaching 58.4 percent of the world’s population, we should expect to see the growing number begin to slow down in the coming years. , and this may be the last time we report double-digit annual growth in the social network. employees.
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The good news is that we should see social media users reach 60 percent of the world’s population sometime in 2022, so even if the growth rate slows, social media’s potential ‘breeding still needs to give a lot to be happy.
Statistics reveal that the number of people leaving “online” has dropped below 3 billion for the first time.
This is a significant milestone in the world’s journey towards equal digital access and is well-suited as the role of connected devices goes from luxury to life-saving, especially during the COVID-19 pandemic.
More than 1 billion people are still offline across South Asia, while nearly 840 million people are still offline in Africa.
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For context, the middle age of people plays an important role in determining adoption rates in many parts of Africa, as more than half of the population in many countries in the region is still under 20 years of age.
For example, in the Central African Republic—where internet adoption is still very difficult—only 1 in 7 people currently have access to electricity, and the vast majority of people still do not. and get the basics clean.
In addition, the 2021 state of the art GSMA intelligence report reveals that 1 in 4 people in low- and middle-income countries are unaware of the existence of mobile internet.
In other words, hundreds of millions of people around the world don’t even know the Internet exists.
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So, while the UN may designate Internet access as a “fundamental human right,” there is still a long way to go to ensure that everyone has equal access to the so-called innovation. most important in our time.
When it comes to the world’s ‘favorite’ social media platforms, new data from GWI reveals that Instagram has overtaken Facebook to say the least.
However, it is still very close: 14.8 percent of global Internet users identify Instagram as their favorite platform, compared to 14.5 percent for Facebook.
However, another Meta platform, WhatsApp, is at the global level, with 15.7 percent of active Internet users choosing the messaging app as their favorite social platform.
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Interestingly, WeChat receives enough votes to take fourth place worldwide, although 99 percent of the platform’s votes come from users in China.
However, China is home to about 20 percent of the world’s Internet users, so it’s no surprise that local media outlets have a big influence on the rankings. these are universal.
That doesn’t match the excitement TikTok brings to the media, but it’s worth noting that the number of people choosing TikTok as their favorite social platform has increased by 71 percent in the last 90 days, and the percentage of votes for TikTok has increased. . by 180 points in just 3 months.
Additionally, App Annie reports that TikTok is the most downloaded mobile app in 2021 and the platform continues to experience strong growth in media reach (more below).
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As a result, we can expect TikTok to make significant gains at these levels in the coming months, so be sure to follow Statshot’s quarterly report in 2022 to track its progress .
Dig Deeper: Check out this report on how media preferences differ by age and gender.
One of the biggest stories from the start of the COVID-19 pandemic is how dependent the world is on the internet, especially as countries go into lockdown.
However, despite the changes in mobility restrictions over the past two years, new data shows that people are spending more time using connected technology.
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GWI research reveals that the “typical” global Internet user spends nearly 7 hours per day on the Internet across all devices.
For context, if we consider that the average person sleeps 7 to 8 hours a day, Internet surfers spend more than 40 percent of their waking life online.
The time we spend online also continues to increase, with the daily average increasing by 4 minutes per day (+1.0 percent) over the past year.
That may not sound like a huge increase, but added up for all Internet users in the world, an additional 4 minutes per day amounts to more than 5 billion days of Internet use in 2022.
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In total, the latest figures show that the world will spend more than 12.5 hours online in 2022 alone.
However, as with many of the data points in our Global Digital Trends Report, there are significant differences in the time spent on land.
South Africans use connected technology to spend the most time online each day, with active internet users in the country saying they spend an average of 10 hours and 46 minutes using technology connected to daily use.
Filipinos, Brazilians and Colombians are not far behind, with average internet users in those countries each spending more