Earnings Of Youtubers In 2023: Facts And Figures – Launched in 2005, YouTube is the largest video sharing platform with over 2.70 billion users and the second largest media platform in the world.
The world’s #2 website, YouTube, is estimated to have 2.85 billion global users by 2025.
Earnings Of Youtubers In 2023: Facts And Figures
If you’re a creator or marketer looking to learn more about the platform, you’re in the right place. I have compiled a list of the latest and greatest YouTube related statistics to help you gain insight and make the right decisions about your future business.
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Did you know? YouTube is one of the most important video search engines. Read our list of video search engines and see how YouTube ranks!
YouTube Premium is an ad-free version of YouTube. You also get access to YouTube Music by purchasing YouTube’s premium service.
YouTube Red was renamed YouTube Premium in 2018. As of 2023, there are 80 million YouTube Premium users worldwide.
Ad-free isn’t the only benefit of YouTube Premium; Allows you to play videos in the background when you close the app.
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YouTube recently completed a test where it only offered 4K videos to premium members. The good news is that 4K videos on the platform are no longer exclusive to premium members. However, getting a premium plan is worth the money spent.
YouTube Music is another great addition to the package; Personally, I like YouTube Music’s audio output more than Spotify (I’m talking about both of the top settings). And the autoplay suggestions are better than Spotify.
YouTube generated 14.358 billion dollars in revenue in the first two quarters of 2023.
In June 2023, the United States was the top country with the highest revenue for YouTube in-app purchases. Users spent more than $35 million on the platform through their mobile devices. Japan and South Korea followed the United States with revenues of 20.31 million US dollars and 8.65 million US dollars.
How Much Do Youtubers Make?
The majority of YouTube users are from India (467 million). This means that 18.68 percent of YouTube users are from India.
As of 2023, YouTube is the second largest media platform in the world with over 2.7 billion active users.
There are 4.9 billion active social media users worldwide. This means that 55.10% of the world’s active social media users visit YouTube.
YouTube users consume billions of hours of video every day. This number translates to about 5 billion videos per day.
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87.7% of YouTube views come from mobile devices. No wonder the YouTube app for Android has racked up over 10 billion downloads to date.
India and the US are the top two countries with the largest number of YouTube users, but they don’t even make it to the top 20 in terms of penetration.
YouTube shorts introduced in India. It was later introduced to the United States and 26 other countries. YouTube shorts are now available in over 100 countries.
Mr. Beast is the highest paid person on YouTube in 2023. Last year, he earned $54 million through YouTube.
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This means that out of 33.2 million businesses, only 2.98 million are using YouTube in their video marketing strategy. If you are a small business owner or small business salesperson, you need to tap into this huge untapped market and gain an edge over your competitors.
These factors include determining the best time to post on the platform, doing YouTube SEO, finding the right hashtag, and more.
Bonus: We’ve done the math for you! You can check out our comprehensive guide to the best times to post on YouTube.
An additional 5% of identified videos were removed due to spam or misleading content. About 8 percent of the videos removed are for cyberbullying or harassment.
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About 66% of respondents to the Statista survey said that their use of YouTube will increase in the future, while 19% said that their use will remain the same. 1% said it would stay the same.
All the data points to one thing: YouTube’s popularity has grown over the years, and its use is increasing. Creators make millions and businesses spend more on advertising on the platform.
I hope I’ve given you an in-depth look at YouTube to plan your next YouTube growth strategy. If I missed anything, please let me know in the comments below. I always update all my posts so I make sure to hit the comments section and add your stats to my next update!
Hi, my name is Rohit, I am a blogger and my bread and butter is researching SEO. Join me in cracking the natural traffic code. Are you running a YouTube channel more for money than for fun? Then you might be interested to know more about YouTube CPM in action. Keep reading to familiarize yourself with all the important nuances so that you can ignore the facts and trends and earn a decent income from your YouTube channel.
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YouTube uses numbers and formulas to evaluate the effectiveness of ad campaigns. CPM is the cornerstone of measurement and the basis for further evaluation and decisions.
CPM refers to the amount of money you can earn from advertisements placed on this website for your video. Let’s take a deeper look at the essence of this concept and try to explain some differences in its dimensions.
YouTube’s CPC refers to the amount of money you get paid for clicking on a particular ad, while CPM stands for ‘mille’, which stands for a thousand views. So you get paid every time your ad hits that mark. The more ads you view, the more money you will earn. This is why this metric is so important to monetizing your YouTube channel.
However, it is not so easy: you will not get 100% of the promised income. YouTube takes the lion’s share of 45% (!), so for example, you get only $55 out of $100.
How Much Does Youtube Pay For 1 Million Views? [calculator]
Note: This is not a reason to stop, but to try to give as many views as possible.
Remember that the platform will only record views if the ad video is watched for more than 30 seconds. The idea of mobile is also pointless. In addition, you can use a special calculator for YouTube to estimate your income and see the real picture.
CPM is a statistical representation of how much revenue you share with YouTube. It contains another parameter – RPM (Revenue per Mille), which is used to calculate your personal income, considering the possibility of maintaining the platform. Therefore, CPM is directly proportional to RPM. Both of these indicators are important in evaluating your future profitability. However, CPM is more important for marketers and RMP is more important for creators.
YouTube won’t tell you your potential RPM value, but one can work it out on their own.
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For example, you managed to earn $200 and get 50,000 views last month. So 200/50,000 x 1,000 = $4. That means you get $4 per 1000 views.
This makes it difficult to calculate CPM ad values for YouTube due to volatility. Prices fluctuate regularly throughout the year. In most cases, the following factors determine the cost.
Thus, the CPM rate depends on many factors, but it is possible to calculate the value. The formula is the same as the RPM calculation model, but we use the number of people (viewers) instead of monetizing views. The result is the value per thousand impressions received by the seller.
For example, a $10,000 investment in an ad campaign resulted in 4,700,000 views. Therefore, CPM is equal to ($10,000/4,700,000) x1000 = $2.13, the amount the marketer must pay per thousand impressions. For example, the average CPM on YouTube is $2.
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In this guide, you’ll find tips and tricks for integrating social media into your content on YouTube, TikTok, and Instagram.
Sometimes the CPM rate drops and the situation is frustrating. It could be because you are not working well with your audience. For example, if your followers are in the Middle East, you may not be able to get high profits from swimwear sales. In any case, it is not necessary to discuss the reasons for reducing the CPM rate, but it is better to explain how to increase it.
You can have thousands of subscribers but not get high income. Their numbers increase knowledge, fame, and status, but not income. Getting your audience to watch your videos requires making money.
Note that you need to meet certain requirements to start monetizing your channel. For example, to earn money through Google AdSense, you must be a member of the Affiliate Program. But for this purpose, you must have at least 1,000 subscribers and 4,000 hours of viewing in the last twelve months.
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Before creating or posting content to your channel, research YouTube statistics to avoid false hope about YouTube advertising costs. It helps to understand